What we do

Regions form the middle tier of national, regional and county swimming governance.  Each region is independently managed and employs their own staff. 

Swim England East Region focuses on the specific needs of its clubs and members, ensuring that our practices and policies keep up to date with the needs of clubs across all aquatic disciplines. We communicate with our clubs and members via our website, newsletters and social media and endeavour to ensure that they have all relevant information and news that they need.

We work in partnership with Swim England to ensure that we have compatible strategies and development plans, and also work closely with our county associations to make sure that, by working together, we meet the varying needs of members. 

Development is a key priority for the Region. The Region employs a small team of professional staff, to ensure that our clubs, athletes, coaches and volunteers are able to access the support, training and education they need to reach their full potential. We provide formal and informal opportunities for coaches from all disciplines across the region to share good practice to develop themselves and their athletes.  We are confident that by investing in development, swimming in the East Region will continue to improve, and that we will see more of our athletes succeeding on the national and international stage.

The Region recognises that clubs are the lifeblood of the sport, and it is important to us that our clubs are well managed and have high standards of governance, sustainability and effectiveness.  We work with our clubs to ensure that they all meet the minimum standards required for Swim England affiliated clubs, and support clubs to achieve SwimMark accreditation, which is Swim England’s quality standard for clubs.  Although we will not become involved in internal disputes, we support clubs when things go wrong, providing advice on procedures and where they can access advice.

The Region also strives to provide a high standard of regional competitions for athletes from all disciplines. We see regional competition as the stepping stone towards competing at a national and international level, and are committed to providing competitions that prepare athletes for progression to the next level.

Swim England East Region Strategy 2017 – 2021

Our Strategy gives an overview of the main areas of activity for Swim England East Region for the period 2017 to 2021. We will be updating the Strategy during the current year, and looking at our priorities for the period 2022 to 2026. 

The Strategy is supported by the annual plans and budgets, which include plans for each of the aquatic disciplines.  

Annual report

Every year we produce a report telling our members what we have achieved during the previous 12 months. This report is then discussed at our Annual Meeting, which in future will be held in April.

Annual Report 2022

Annual Report 2021

Reports from previous years are held in the archive.

Regional Plans

Swim England East Region Leadership Groups are tasked with submitting a proposed annual plan and budget for each financial year. Once the plan is approved by the Board of Directors, each Group is responsible for delivering their annual plan and budget, with assistance from regional staff for any development activities.

This is the approved 2022 Regional Plan which takes into account the Coronovirus pandemic.